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The colors of helena

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The painting exploded in his life after motherhood. However, he always felt the need to express this passion since childhood. A first love that accompanied it throughout life and has florish in ther maturity years.

Let's start with the begining, why design first?
Helena Nunes: Indeed, art was a loved I had since childhood, by drawing, so I drew, drew and drew. Actually my tendency was to the artist. I ended up going to a design course.

Did you specialize in a specific area?
At the time, when I graduated I was generic design. Interior, graphic, or industrial all at once. I was actually a very intense training at the level of drawing techniques. The study of color. The history of art. It was a very comprehensive course in IADE, for which I've graduate and I ended up also doing the fine arts in painting.

And there lies your taste for painting?
It's a passion. Since childhood I like to draw and paint, the colors. It's something that comes with us. Throughout life one has more opportunities than the others and in fact always been connected to art, collecting. It is a family area. When I finished the course, I didn't started working on painting. It was this dream I had, but I was not prepared, nor were any future in this area at the time, early twenties when I finished. I have a brother architect who encouraged me very little. He said, leave it when you reached the fifties paint some furniture for your home. Now you have to have a real job. And because of it, I was linked at the beginings of rhe eighty, early ninety, to advertising. I made an interesting career at an international level. I worked in the world's largest groups. I lived in Madrid, an agency that was the third in world ranking. It was a great experience and where I won money at 25 years and had been extremely fortunate and for merit because I worked a lot . I came to work for Mercedes corporation for the Iberian market. Experiences have been very enriching. Art was a hobby for me at that time. But I always worked with art. Instead of gym class, my classes were drawing and painting. There was also the collectors, where I traveled, I always saw exhibitions in major museums around the world, where I visited the biggest art fairs in the world.

When you decided that now was the time of painting?
The painting was after been a collector, after represent artists from Spain and Portugal. I felt very prepared with great knowledge, after twenty years of dealing with art. And I felt I also wanted to show my work to the world, although I did, I never had the courage. It came with motherhood. It was the birth of my child, the flowering of a Passion. I also wanted to slow my pace, it have been always professional advertising. Later, I wended through the production of television juveniles series, the adventure written by Isabel Appeals, current Minister of Education. I have always been associated with people connected to the highest level of painting, major collectors. My own ex-husband was always connected to the area. And my house looks more like a museum. So I felt very prepared and wanted to show the world my art and I am satisfied.

How would you define your personal style?

My style is a blend of pop art. and the hyperrealism. I really like pop art. But I like to give an hiperrealistic emphasis.
There is inspiration in Andy wharhol ...
Inspiration might have. The technique has nothing to do. Andy Wharhol used the technique of printing, mine is through a much more difficult tecniches, drawing and painting. It is the rebirth of pop art. with hyperrealistic techniques. Working very realistic, handmade and I'm very proud because the outcome is in sight.

The coloros you choose are not casula they are very strong , like an explosion.
It's. For four years I had a subject that was the study of color. I spent my life studying color palettes, and gradients. During that time, I did not understand why the study the color. I concluded that it was the most important tool of my life. I have a huge need for color inside. The way I dress, the decoration of the houses that I do, since I'm connected to interior design today. And for me it is a necessity grid. What is also the result of my work, is color.

And this exhibition?
I think that although some academic work , the nudes. The hyperrealist work is where I actually feel comfortable. What gives me more energy are the results by color.

It is difficult more diifcul the art market towards women?
It's so hard for men, as for women. Previously there were no women artists, but today we are a large majority. It has great advantages to being a woman artist in modern times. There is an attitude of independence. Do not know if I would call it irreverent, I think we are not different from others. But we have a proper attitude and depends on our personal life and time as we manage it. And crossing that availability with your children and family, has some advantages.

what do you think of the art cenary in Portugal?
Is evolutionary. We needed more investment to the level of government. Invest in major exhibitions and museums. Purchase of major artworks.

Don't you think there should be more patronage? Whem we go abroad the museums have great support by patrons and do not see here...
There is very little. And it is a great opportunity. I think there is a lack of knowledge. Most people do not realize enough art to use this tool, and it is very interesting. We have half a dozen people, we have the example of Joe Berardo, which is one of the reasons of me been here, at the invitation of the Savoy group, and also the mayor of Funchal, which has a huge artistic sensibility. But a minority are in fact so few the they stand in this universe. But it was commendable that they were more. I myself am a collector. Not only my work, as the others. I like helping to artistic development. And I think above all, the current overview of the world's largest investment ever, is the art. It is what gives the highest return. Art grows in value over time. A car depreciates. The real estate depends on the square meter. Art is not one thing or another. One can appreciated over time and across the centuries.

What is your next project?

I have several projects. My major challenge is the work of the Museum of Technology, is about ecology. Linked to the concept of House of the Future which will include great art. It will be a project signed by me. Where it will be held with immense art and technology. In the case, becouse is a small space, works will be mine. Are three, four big pieces. It's an investment, once again, is a partnership, but it is a personal investment.

So you left other aspects your career for painting then?
Yes, in the last ten years I have been devoted exclusively to painting and application of my work. Included in public spaces. The hotel gives me a special pleasure, because it is a public space where lot of people spend time. We reached many people and it's a form of taking art to people, since we could not get people to art.

www.helenapedronunes.com

www.flickr.com/hlenapedronunes

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