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The experimental

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Sara Lamúrias is the creator of a very unique fashion looks. She aims through aforest to convey the idea of ​​comfort throw a minimalist concept. A construction that covers not only clothes, but also accessories. An intuitive view she explains thru stories in her collections.

The forest is a fashion concept it embodies the idea of environment? I mention this for the choice of material that is cotton and wool? And even the name?

Sara Lamúrias: In the aforest the environment is as present as I, as designers assume a civic responsibility. But I do not do that brand communication. The materials are chosen for this reason and also for comfort. The name had nothing to do with it, is the name of a song by The Cure: the forest, the choice was intuitive.

There is also a trend for minimalist comfort? Or is only to highlight certain details that are most important, as the prints in motion?

SL: The comfort is essential, is one of the working rules for the design. The clothing should not be felt, must accompany the body and should be beautiful. And yes, I often opt for simpler construction lines when the concept has to do with something more graphic. Summarizing, what I create develops in different ways according to the story that it is based.

Parts of the closes are largely sportswear, to a certain urban style wear, what was the concept behind this collection? And the colors?

SL: The collection object oriented design came from the combo project and the main concern was to create parts and accessories with character objects. There was a concern for creating pieces that were very utilitarian and created a path, a clear objective.

When you create a new collection, imagine the pieces first, or there is a first reflection you wish to convey, as is the case fur collection, and last chance to see, where they addressed the theme of fur in fashion, an ironic way, but that also serves as a warning to the defense of wildlife?

SL: It depends, I have no rules, and I do not always feel the need to send a message. When you feel it, do it like the TV off or collection and the other two you mention, more the "Last Chance to See" (endangered species) than the fur, which went more for a graphical view.

In the TV off, there was a bet in strong colors, but you also wanted shock people with this collection? Because it covers the faces of models?

SL: The idea was just to show completely knitted figures such as dolls made by grandmothers in front of the television. I did not want to shock anyone! When I think of a collection, I image it with all the details on the concept, since the materials, to how to go forward.

The impression exists largely in your work, what does attract you in these most industrialized in this material that you use in the closes? What do you want with it?

SL: It's a vehicle to communicate my ideas like any other.
I did a course in silk screen and started to explore this technique from now.

Draw strips was inspired by Japanese bands? What attracted you and what you have decided to address? The inherent minimalism?

SL: Drawnstrips is also a very graphic collection, came out of reading Japanese comics, black and white where the mesh and netting produced with the pen, define the shadows in the drawing. I wanted to, appropriating the cultural context of which I pass this interpretation of reality to design itself as a game of reflexes.

How did happen the collaboration with Nike and how you develop the theme? You sewed filters, why?

SL: The collaboration with Nike was by invitation. I used small figures cut out of felt to the idea to image the stands full of fans and all the energy that it conveys the projected player. I loved doing this project and I was very pleased with the outcome. The piece had throbbed with energy and had movement. It was felt because it is not a material that cut doesn't reels off and because is available in vibrant colors.

http://www.aforest-design.com/

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