For 20 years the brand ModaLisboa is in the city's cultural agenda and launches fashion trends in Portugal.
When the Lisbon Fashion Week opened the doors in the Rivoli Theater in 1991, was an unprecedented media event , becouse for the first time the best of Portuguese style stomp the catwalk. The event was the invitation of the department of tourism of the Municipality of Lisbon, to Eduarda Abbondanza and Jose Matos Ribeiro who were in charge of the organization of the event, and in its first edition was a resounding success. Since then the MLx imprints national trends through the collection of Portuguese designers.
During its history, one of the highlights of this innovative and fashion shows, was the launch of the New Blood competition, which over the years has made room for the emergence of young designers such as Maria Gambina, Osvaldo Martinez, Miguel Flor and Torres Lara, just to name a few.
The Lisbon fashion over time has tried to be a window to the Portuguese designers and has not been without some controversy in the middle. In 1993, after six editions, was halted to reorganize their structures. John Galliano, even before being appointed chief designer at Dior, was invited to participate in one of the issues, not without first having been the subject of a heated debate, by being a foreigner creator to participate in an event for national fashion designers.
After these setbacks along the way, the MLx continued to make a difference by creating a parallel dynamic to the fashion show. Workshops are promoted not only for professionals but also for national and foreign press which are basically the largest vehicles for the promotion and internationalization of Portuguese brands, which are aimed at building bridges between de designers and entrepreneurs in the sector.
After 10 years of existence, the organization in the forefront of events opens a store, the ModaLisboa Design in the centers of the city where the public can see and buy the closes of portuguese designers. In 2003, they decided to create a fashion week, which lasts four days and is not just limited to clothing but also other concepts of author, interior design and visual artists.
The Showroom Fashion & Must Haves has been one of the last betting by the group ModaLx, which is as the name suggests, and I quote, "a showroom business dedicated to national and international buyers, national and foreign press and opinion leaders in an attempt to consolidate the collections presented in a procession with the follow-up that should be provided post-event. " So, after nearly 20 years of existence the MLx is not a simple fashion event in our country, is a reference for generations of Portuguese.
