Weight & Mesurement

Fashion dictates perfect measures for women. A prototype of silhouette unreachable for the vast majority who views the curves as targets to be killed and helped to spread the frustration and low self-steem of women.

How many of us have entered a store to try a garment and in most cases there is not even our number? Where can you find jeans that fit, or rather "the jeans" that just look great, not to tight in the hip, too loose on the waist, or to baggy, or worse a trousers with no curves ? Because once you've experienced more than ten pairs and afeter many hours of frustration, what do we decided? we buy the least bad choise. Not to mention that the boots for most ordinary mortals with biceps more prominent in the legs, are definitely out of question, and I'm not just talking about leather boots, clogs, wich are very trendy this year, lack of legroom also. So what kind of world is this that finds it acceptable to wear the number 34? It is the tyranny of fashion designers, textile industry itself and the hordes of women who follow them unconscious without considering the consequences. True, textile industrie also has a lot of guilt. And I will explain.
Have you ever wonder why there are no boots for all legs, and don't you dare to use the excuse of being fat, because the main gold for factories is to produce more with fewer raw materials as possible. Follow the reasoning, the leather that is used in the footwear industry is valuable because it is expensive and for such must be well spent. To reach consumers, there are various stages of production that has to be as efficient as possible in terms of cost. And in this case the use of material is enhanced to the maximum, so from a bit of leather must be cut several strips of the famous boots that you love. However, to avail the most possible it is necessary to take into account the sizes and this is the crux of the matter, the larger the diameter occupied by the leg, the higher cost of final production. That isto say, the larger the area, fewer strips you can cut from a single piece of leather, and that means more yarn it takes to saw them longer soles must be applied and if a worker sews on average, a a mare supposition, lest say 15 boots size 35 in one hour, will do less if they are size 42, because there is more to sew in the same amount of time. You see?
The same happens with textiles why are so many small sizes on the market? Because of a single strip of fabric are cut several pieces of size 12, and with the same meters of cloth can be cut fewer size 18. The businessman inhaces his product because they do more of less and with greater profit. The so-called standard sizes. The irony is that the fabrics are cheaper now because they are produced in China. Curious, isn't? But the final price is the same. And we consumers were are we? On constant diets that leave us frustrated constantly. I am not difending obesity, but we can be healthy without looking like sticks. I'm talking about women with different body types that are not appropriate closes to their type of physical structure. An example? The so-called pear shape, and are a large majority in Portugal, they have shoulders, breast and narrow waist, but wide hips and legs.