Lucia Sousa design is much more than an elegant simplicity is the lightness and originality in designing a collection. It is almost an ethereal style because they are closes with life itself that ripple at the mercy of the curves of the female body. They are a mere illusion in its apparent simplicity that conceals a deep work of creation, the result of nearly two decades of experience. The dresses are eye-catching and delicious to wear them because it makes women feel unique.

Can you make a review at to your career, since you’re 17 years old until now?
I think it has to do much with the fact of me being a career woman in the world of fashion design. In many respects nothing to us is facilitated by being female. This area helps up a lot men. Only when one begins to deal with the public we evolved greatly in our work, of tastes and knowledge. See what they prefer and what they dress better. How to manage time and budgets. In terms of style I think I grow a lot. When you focused only on creativity, and this is only in the beginning, the business line is very amateur. You send the closes to be sold on a shop and you have more difficulty in selling them for several reasons. And from the moment you start to deal with customers you gain a greater understanding of your work and it gives you a qualitative leap. I was how I felt. For example, the last two collections landed on the shops shortly after been showed on the catwalks were all sold out. I draw with more balanced, taking into account the creative and business aspects. That is, a piece of close that can be sell, that people can wear and at the same time is comfortable.

But there is still room for creativity?
I think there's even more. I notice that demand from customers. They come looking for a different dress that must have a touch of originality. I thought the beginning it was a geographical placement because this is a small enviroment, but is a much more broader issue. What happens is that people go to a parties and wear virtually the same brands. And they want to stand out and distance themselves from the banal. Now, they value culture more in different areas.

And what kind of customer enters the store?
Of all kinds. In a studio is more targeted. In a shop on a ground floor enters everything.

But, certainly after all these years that people who seek you already know your work and want the brand to wear Lucia Sousa?
There are two different types of customers in that area. There are those who have heard of my name, but do not know the work itself. They know it has quality and tho them I have to draw and pay more attention when I meet them. And then there are those who pass by and say something like this: Lucy Sousa is here, they enter into the shop and talk to me without knowing who I am. But thats what I wanted, that my work speaks for me.