Naulila Luis created a brand of young jewelery, hip and technological, directed to a woman uninhibited and willing to be different.
How does the sushi name arise for your brand of fashion acessories?
Naulila Luís: The brand sushi appeared about 10 years ago. At that time only did brooches wrapped in felt inspired in a sushi form. These brooches with these forms, gave the name to the brand. The years passed and I was creating other forms and pieces using new technologies. However wanted to keep the brand name.
Betting on unusual materials, has always been that the initial idea? Or you were discovering the materials by any chance?
NL: I like to try other technologies, to challenge me, offer me new objectives within the brand and I doing it through new materials and technologies. Earlier the brooches were made manually. Then I used the laser cutting along with a manual production. And briefly in about 15 days we will be launching 4 new collections made entirely with 3D printers. This new collection is more "high tech" is made entirely by machines. In the background the brand, during these 10 years, followed the technology trends and manufacturing market. Follow the evolution of the technological world.
The ideas for the pieces appear from the materials, or are inspired in others?
NL: Both appear from the materials or many images I see. I think I have a comprehensive graphical culture, much is seen in various areas. I like to keep me updated in terms of culture, art, fashion, graphics and all this ends up influencing my work, having ideas is something innate in me comes out naturally without a greater effort.
Why choose laser?
NL: I think I answered somewhat in previous questions. Due to the like to try new materials and technologies, to offer me a new challenge. Thus design does not become a routine procedure.
Why choose laser?
NL: I think I answered somewhat in previous questions. Due to the like to try new materials and technologies, to offer me a new challenge. Thus design does not become a routine procedure.
What are the pieces that define you as a designer?
NL: Very difficult to answer this question. I never thought of making jewelry professionally, my best-known work is the suitcase just beg made of felt pens. After making this bag, I thought my way was this, but the jewelry arose by chance and became a passion. Was so great that in addition to Sushi, created another brand of jewelry called Glamma. Brands have different audiences, different concepts. Since I am a graduate in industrial design, use digital tools to design 3D pieces.
Why the theme of Portuguese nationality?
NL: I like the theme of Portuguese nationality. Portugal is fashionable and is salable. It's a mix of all these aspects.
What are the plans in the short and medium term for your brand?
NL: As I mentioned earlier, we have our challenge in the brand. We will launch in 15 days the first collections made fully 3D printting. It is a new phase in the brand. With this technology we have more responsiveness and the objective is the internationalization of the brand.
Who are the sushi women?
NL: I think they are all women who identify with the pieces and the brand. I cannot specify. What I can say is that Sushi jewels have been sold to women of different ages.
Is there a female portuguese personality that you would like to use one of your pieces and why?
NL: Now, Sushi current collections are a little "romantic", very femenine, perhaps Luisa Sobral, could be a possible choice.
