Mafalda Casais is one of the emerging names to keep in mind in the industrial design. A young promise that recreates vessels that are part of our daily lives, a different approach to our kitchens. The inspiration comes from the necessities of day-to-day for new consumers. Definitely a designer to remember.
Why the choice of the domestic world in general?
I did a study last year on the domestic landscape, "the taste for everyday cooking and in particular," and I chose that topyc for my first year for my master project. The results showed that this type of project I liketo do, and turn out to be a passion. The following year I decided to continue the approach related to the kitchen.
And the kitchen utensils?
It was an academic exercise, we had to choose from a list given to us and as I like the kitchen space,so I decided to choose the cookware. The materials used are only traditional. Copper, iron and clay. But I chose to investigate how could compose the layers within these types of materials to optimize their use.
And the cutlery?
One of the first projects I did during my graduation, is an exercise in style, is not improved, because it is based on the physical form of Western cutlery. I tried to give it a more modern look, with more design, its more suitable for young people, something they would like.
Do you tried to introduce in your concept the issue of ecology?
There is always an environmental concern in all projects. I find myself currently developing a Master's thesis on the theme "The small green design kitchen for the new consumer" in which I explore not only the ecology in the design, as the emerging trends in lifestyles. This is a green kitchen for a minimal space. It is designed for people who rent T0, or studios, young people who have little space at your disposal and want to feel comfortable. This project is not innovating, I wanted it to be compact, one with the essential equipment. They are also traditional materials, with the most real potential to have a recognizable identity, passing the concept of consistence and warm. Are almost integrals, without being refined.
Your design objects are toargeted to young people why?
It is somewhat inevitable, because as I have this profile, I am drawing that I know, for my needs. That does not mean that it can be confronted with another context different from mine. But has not yet happened.
You have some idea of the world of design in Portugal?
Not in industrial design, but rather on the graphic design, because I have done some work. And I know it's more difficult here, but so is everywhere.
What is your design object, the one you like best?
I love the cookware from Richard Sapper, to Alessi, because it is absolutely beautiful and very complete, It's designed for a gourmet cook, and not necessarily for a chef, but for someone who likes to cook gourmet products and cooks. Also like the work of Naoto Fukasawa and Jasper Morrison. Regarding brands, I admire the Muji, Alessi and Magis, among others.
http://www.behance.net/mafaldacasais
