A surprise for anyone who you love the most, a sentence that marked your life, or just more color in to your lives. Above all change the look of your home in an easy, economical and original way.
The Lovewalls is a brand of vinylwallpaper, which revolutionized the way we look at our inner world. A communication concept of interior design, economic, and easy to execute an idea that resulted from the agency's FEP Design, which according to one of its founding partners, Fedra Pinto stemmed from a simple observation: "In 3 year or so there was a burst to redecorate the walls with wallpaper in large scale. They just have a shortcoming, it is expensive and not easy to apply and the paper shall be there for about ten years. So we began to realize that, vinyl is an extremely versatile material, economic and easy to implement and begin to think that this material that we worked every day had an untapped potential. However, this was not an unique and innovative idea, there were some companies around the world who have made timely identical things. We decided to work better this material, never for a whole wall, just like spot, the customer can place it today and then past two or three weeks you can remove it and put something else. "
An innovative concept that has gained a greater impact and a high number of orders, becouse they can only be ordered exclusively through the site. A simplified option to sell the product since, "initially as we had no value to invest, the creative team prepare the design only when people ordered, then we had the money to guarantee the printing of the paperwall. It was also a way to optimize the process". The fact of the agency has his headquartered on the island of Madeira, was never an obstacle, because the Internet was essential in this process, according to the creative, "we can reach everywhere. And quotes as an example "I always get that reference of Valentine's day, when last year the brand was on television, the report had an enormous impact and we sold to the whole country, since Feixe Espada à Cinta, down to the Algarve, from North to South, because the brand has chosen an option that was selling online.
What's more, Lovewall is a business managed by the quantity, "is enough to sell one Rolls Royce, but an economic product, that people can easily renew, the idea is to go beyond the four corners of the world. At present, countries like Angola and Mozambique are interested in the brand. "
Another key point that made this product a commercial success was to be the client himself puts it on the wall. An exciting twist because it is also possible to individualize the message, or vynil images that the client wishes to put on paper says Fedra Pinto, "we do custom made requests all though there aren't any examples on the site. In the past, we created the decoration inside a private dwelling, we measured the walls and we listened the customer needs. We present several proposals made from scratch, and the client chose the one that went according to his taste. I have also resized the entire space of a day care center, all the walls on each floor. These were areas that parents cross, and that had touches of Lovewalls.
Looking ahead, the FEP Design, "in terms of design, we do not want to stay here, our idea is to expand it to other commercial areas, creating a package, enter the premises of interior design and make a stock. Have a collection for sale to anyone not going to the Internet, a choice. " Another idea is to create portfolios to be sold in a kiosk, "where people can choose, have already done an article for use in their walls." The agency also intends to be at the forefront of this line of business so is already considering the use of other materials in this context Fedra Pinto adds, "always with a view to rapid implementation, easier for the client itself can use, that is economic, and with an exciting design. Can not be vinyl only and if more should be enriched with anything. It may be a more organic matter and recyclable. "
www.fepdesign.com
