Appeared four years ago and despite being a small business, are seeking their place in the sun in the global market. They aim to deal with a contemporary image and make the most of all tell stories about parallel worlds.
Is it bounding to have a film production on an island?
Marta Leon: I think not, because we have worked out, of course there are geographic limitations, our contents are for Internet and are produced for this purpose. The platform is not physical.
Then there was a strong focus on the global market?
Filipe Ferraz: Yes this is the objective, there are some limitations however. We are far from centers of decision, we are also far from customers that maybe have more visibility. But even with these "obstacles" the company decided to open here, because nowadays, with all online communication is easier to reach these customers such.
ML: The biggest work have always been documentaries. Then we support other projects such as short Rui was something we wanted to do that, it is fiction and was approved accordingly, but our market is advertising what companies need most, also some television, but especially on the Internet, promotional videos and some events. We help teams outside of Madeira that are shooting here. This aspect is very interesting because I learn a lot and they always need someone who knows the terrain. Then we know the clients, and on the other hand, makes our work more internationally.
It was difficult to implement a production company in Madeira?
FF: At the beginning it was. We started in a way that was very active, we submited projects, implement proposals in some companies or entities that we felt needed to improve its corporate image. It was difficult as we had nothing to present, from a certain point on, we had not only scripts, but the work you've done. And at that stage, people liked the way we make video, storytelling and our way of transmitting information.
You have different sections from you can create. what is your favorite?
ML: I like documentaries. Because it makes you enter in the story and the people you're working with. It forces us to realize what are you talking about and studying. I also like any area of production, but what pleases me most is to follow up the camera crews outside, because it allows me the contact with different people from different areas and I find it very stimulating, motivating and makes us grow .
FF: Just like Martha I like more the documentary because we are three months to shoot a story with a half dozen people in a world that is not ours. There are many people who pass us by on the street, of which we know nothing and suddenly we realize that there are a series of worlds next to ours and that's what we expect. In fiction, I do not know if I like or not. I am entering with much effort.
Why?
FF: It's lack of experience and practice. You must deal with players, as opposed to documentary we talk to people about their life, is real. In the movies we have to say, now take a step back, now laugh. We have not found our way to work in fiction.
ML: In the documentary we have to win people with whom we work so they feel free to tell things and forget that the camera is there. As in fiction, we can not forget it's there, and everything is done for ther. And we have to educate people who to stand in front of the lens. In the documentary we don't, the challenge is different, it is necessary to create closeness in this world.
What was the documentary that scored you the most?
ML: For me? the electrical body from the dance troupe with a difference, the theme itself. It is an inclusive dance group, have cast people without disabilities and with physical disabilities and beyond.
... And makes us see everything differently. I do not know, is the fragility of the body that interests me and how much Philip explored in terms of achievement. It is a theme that was very dear to me, and still is. And work it was a privilege.
F: The electric bodie for the same reasons stated by Martha, becouse it was the first, we were doing our vision, I also had to learn how to make it and was challenging.
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