Martinho Torres, rather Richard Towers, had the idea to create a book that goes beyond its original function, can be read, but at the same time is a work of art. There are several dimensions associated to a single concept, the literature together with the decoration, or pure fun. An innovative object that intends to disassemble a simple old idea, the printed word on paper.
How did you come up with the idea of these books?
Martinho Torres: I've always been connected to music for years and wrote an argument for a record and it took five years, gave up the idea of recording the CD, because the text had many chapters and hence arose the idea of a book object, why not make a chess book and other things I'm working. Deciding to start the project was a step and them I looked for a publisher.
Why you decided to create a publish company for this purpose?
MT: Because the proposals I've received, were not favorable. They asked for money in order to edit, I did the math and knew that they would win all the rest.... The other proposals did not have any other type of return to me, to my work. So I decided to invest myself.
Why chose a pseudonym, Richard Towers for the books?
MT: When I decided to proceed with the project, thought it was important the pseudonym to break the barrier of the international market. When I went to the Frankfurt book fair, the editors thought I was Anglophone, but then realized through the book it was in an another language and in the end felt odd that someone used a pseudonym in English and approached them with a new product, enforcing what we are at the deep bottom. We have ideas, just needed a push to make things happen. I gave myself a push and I am struggling, everything is happening slower than what I wanted.
How you initiate the creative process? You have the idea and then write the book, or vice versa?
MT: There's a novel, a narrative that occasionally aboard various aesthetic genres, some have an essay at the end, but basically they are novels. The idea comes first and then I write it down. In the case of the watch was so.
