It is an event that aims to promote the Portuguese textile production, both within and across borders. An event that will take place from the 20th to 23th of October for the launch of the spring-summer collections for 2012.
Portugal Fashion (PF) emerged in 1995 as a counterpoint to ModaLisboa. I still remember the first show at the headquarters of the National Association of Young Entrepreneurs (Anje). A statuesque Claudia Schiffer indifferent to cold came down the staircase, with a lame evening dress with animal print signed by the already disappeared, Jose Carlos, who also triumphed that night. His collection entitled, appropriately diva that simply grabbed audiences and critics at the time.
At its inception, the PF is not intended to be merely a showcase of Portuguese designers, but as well for the textile and footwear industry nationwide. It was the launching pad for several national brands, creating a spotlight on the sector in terms of global markets. One of the purposes of this event has always been its internationalization. The underlying idea was that the project was part of the international fashion scene. A wage that gained media visibility with the hiring of the great supermodels of the era, Carla Bruni, Eva Herzigova, Valeria Mazza and Linda Evangelista. Over these 16 years of existence, Portugal Fashion matured and is not just an event associated with fashion. It enhances the image of Portugal, since 1999, through the permanent presence of some Portuguese designers in the calendars of the fashion weeks of Paris and Sao Paulo, as are the case of Fatima Lopes, Ana Salazar, Luis Buchinho, the Storytailors and more recently, Felipe Oliveira Baptista, current creative director of Lacoste's brand.
The PF also fosters the emergence of new values, through the alliance, created in 2004, which aims to boost the careers of young talent, fostering future partnerships with industry. Recently, under the title, glow ball, companies of interior design made their presence at this irreverent event that takes place over three days back into the city of Porto.
http://www.portugalfashion.com/
