Your jewelry include rings, earrings and headbands. It is curious you choose this type of accessory, because it is not very common in jewelery .
JR : It all started with a challenge, was a person who was very fond of my jewelry, but did not wear earrings , because she had very short and then challenge me to adorn it and I liked in the end result I started making headbands .
There are pieces that have more difficulties in the design due to the materials, or techniques you employ ?
JR : There are some more time consuming than other pieces. The rings take much longer in its design , because they are made from scratch without molds. If a person places an order with me piece is made on purpose for her. It does not happen as a jewelery that we have several identical rings ready to be purchased. The ring is made with measurements of the fingers of the person . The arboreal is a highly requested piece is only made by order , you cannot go to a store and buy it. Depends on the person, some will use it in the index finger .
That's why you distinguish yourself of other jewelers because you claim you do author jewelery?
JR : Yes, because you cannot say that my jewelery is commercial. At the moment I have some difficulty in entering the traditional jewelery market, fond in mall, because to them my work due to the image, the color and strong textures, they consider that they are not commercial pieces sometimes. I think my work is art, yes . But there are jewels are to be used in day- to-day, however, others are more apropriate for parties and events .
Who is the audience you like your jewelry ?
JR : Are women with personality. Lawyers, doctors and teachers . That like to mark the difference in how they present themselves and show themselves, want their jewelry to be seen. Are not very discrete or simple people.
You mentioned earlier that arborious is a highly requested piece, but what other gems are successful together of your customers?
JR : The Sinun collection, which is based on the spine. The headband and earrings, are a set and has a lot of presence. It's for a woman who wants her jewelry to be seen, but in a more delicate way .
And what is your favorite of the ones you have created so far?
JR : What fills me more measures as a designer is the ruber folium . First, because the level of the mixture of materials is based on silver, is all hand painted in red enamel. At the technical level is a plastic piece that pleases me very much, because it is the threshold between craft and art and is a part that gives perfectly to be used for daily use, which balances weel the silver and ink without losing the air of jewelry. It was also a ring that helped me a lot in my career, because it reached the third prize in a VIP contest jewelry int the section of innovation and was show up in two international books , one of 500 rings and other jewelery cataloge, so it's a darling jewelry because it is a reflection of my work.
When you create a collection you follow trends and do a few pieces for each of them ? How does it work ?
JR : I usually delivery of finishes , for example , the arboreal and some parts that I used the gold with pink because it was a strong trend for 2013. When I do the finishes follow the trends , but when I start a piece by the ring , always . Establish the costs that this gem and will start making part . After I create earrings, necklaces are a piece that I do so , do not know why , maybe because I'm not a person who uses too , is a more middle jewel in my collection , but I have for my clients . Home descontruo the ring and the details of this part to create earrings , necklaces and headbands .
How do pieces per collection?
JR : It's not right , ring and earrings always do . Then depends on the type of part , has both the arboreal necklace, brooch and headband as like frutectum . In ruber folium exist only earrings and ring. Also depends on the image , creating more pieces in a certain way is to force , so to speak , is to create create , so gird me for rings and earrings , this always .
As a young designer and has been awarded several times , how do you think people like you are seen in Portugal ?
JR : Unfortunately , people in Portugal , more than abroad , buy depending on the brand , and where is your power, do not mind the quality , or the details and this deprives young designers like me both in jewelery as Trendy grow and expandirmo us whether we have valid or not , is always a bit difficult . When I had some media attention is just that my works were sold and there were even more people who already knew my work , but only " risked " at that time in my jewelry . People still continue to use the brands they know.
