Criarte2012 results of the mill a couple of designers who tries to illustrate the objects that populate our daily lives. As one way to enhance and customize pieces and accessories of the day to day, giving them a touch of individuality and low-cost creativity.
What is criarte2012?
Tiago Vasconcelos: Objects of the mundane, day-to-day, to which we give a special touch, different than we are accustomed.
Why the tennis shoes?
TV: Because everyone needs shoes for walking. People like the individuality, there are unique pieces.
Francisca Tenreiro: It's something everyone has and people can come to us and we customize. We tried themes; vary each time, the city of Porto to the tourists, the abstract, dolls and animals for the remaining customers that seek us.
You also customize clocks and piggy banks. What attracted this kind of everyday object?
TV: We bet on what we like to change.
FT: I would like to have a custom clock. With the crisis, people buy the cheapest. We, however, tried innovation. The accessories, or articles made in large numbers as in the case of tennis, are very expensive. We worked in the sense of reducing the costs and at the same time appeal to people to seek more Portuguese design.
And what has been the feedback from the public?
FT: It's been very good. As soon as we created the facebook page we received orders. My initial goal was to sell at fairs, but I had invitations to events much larger and it made me very happy.
From orders you can already perceive who is the public of criarte2012?
FT: Young people. Portuguese for now.
TV: But we also want to reach the foreign customer.
