It's another discussion on corporal fashion parameters.
Recently was published a story about a young model of just 14 years of age who was hired by Dior for their new upcoming campaigns over the next two years and I was shocked. The announcement as expected immediately generated enormous criticism from various personalities and non-governmental organizations and launched again the discussion on this matter. In fact, over the years it become more and more noticeable thru time this almost insane "race" from the brands for younger faces with almost shapeless bodies, I would even say immature to promote clothing for women of older age groups. It is a nonsense that is trivialized in such a way that is not only common to the French brand, but also affects others international fashion industry brands, such as the Zara. Yes it's true. I know that the Spanish trade mark is well known for its aversion to institutional advertising, however, the new catalog by the way very strange and the images scattered throughout the store that I had the opportunity to enjoy recently also leave many questions in the air, after all how old are those young women? Some of them appear to be girls and it is noticeable that in some cases the clothes looked back in them, because the pieces are designed for other types of bodies. Which brings me to this week's reflection, how can the fashion companies continue to find it perfectly normal to hire these young models, mostly minors, to promote only accessible garments for women with bodies matured by time? When it became acceptable to use just as a beauty parameter female teenagers, whose body structure is still in full hormonal development, to promote clothes in a market where the target audience is clearly more mature? And if society tends to boycott this time the brands that use child labor in manufacturing production, why it is that in the case of models such behavior is almost ignored? For all these reasons I leave here my protest and I stress that I simply do not want to buy garments that girls wear for several reasons, the first of which because I am no longer one of them and do not feel reflected in this type of pictures, but make no mistake, I'm proud in being a woman and in some of my curves! Furthermore, I condemn this kind of misleading advertising because convey a wrong message to the new generations of girls and young women from around the world showing a body aesthetic that nothing helps for their self-esteem. What a 25 year-old will thing looking at these photographs? That she is fat! And she is not! Now, that's a tragedy! And thirdly, in fact it is child labor and I do not care that the girls have parental permission to do so, these are brands that are not even appropriate for their age, if these girls want to be models they should begin their careers in companies that market fashion products only suitable for their age group. Even advocate greater oversight and regulation to the fashion industry that has been enjoying a certain compliance and impunity on the part of society in general and in particular from women themselves, because instead of protesting, they just blame them selves in front of the mirror when should be pressing the major brands to do something that they forget too often, listen their clients! And I'm one of them! I love fashion but not like this!
