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Machine after machine

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This Autumn-Winter 2018/19 of Susana Bettencourt's collection, will be presented in her Showroom between the 27th of February up to 5th of March at 126 Rue De Turenne, Paris, is a statement and wake up call, inspiration driven by our fast digital focused society and the contactless relationships.

Society is automated, the habits and customs of future leaders are shaped around a digital and impersonal age. Communication is done through screens and touch keyboards that distances the interaction and exchange of human experiences. The word touch lost its physical and warm sense, gaining an ambiguous and rigid meaning. What was the turning point?

In this collection, Machine After Machine, Susana Bettencourt's mission is to extol the era of turning, when Arcade games were the noble movement. These represent the beginning of video games and the beginning of the end of street games. In this decade of the 80's, there was still real contact and touchable friends, a reality that is transposed directly into the colors and textures of the collection.

One of the novelties of his collection is that embraces a concept focused on changing the habits of children and this was the right moment for the brand Susana Bettencourt to present bold proposals for the little ones.

Once again, Susana Bettencourt expressed her vision with unique and personalized textures and yarns created in partnership with Fifitex. Thick knit knitwear merge with shiny bombazine, the volumes are created with knitted and crimp ribbons, messages and graphics are clear: they are critical of the robots that society is creating. The dubious shine of Chenil combined with the strong pattern jacquards, already known signature of the creator, bring to this collection depth and complexity in the combination of colors.

As Susana mentioned in the announcement of this collaboration “to achieve exclusive results it is necessary to deepen the creation processes, to be able to have control of all the materials used in the pieces. Now this "dream" has become real with the support of Fifitex, the wire is unique, the colors are unique, making each piece even more special and unique. This collection has as its vision the defense of feminism but the equality of all human beings”.

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