You highlighted before there is an analysis of sales, how does that work?
ER: We analyze sales per household, i.e., the totals of tops, shirts, etc. Imagine in the shirts department, that there was a model that sold 500 units, will probably be a good indicator and it use it again, continuous in the collection in another fabric, or with minor changes, basically we keep that piece because it is essential. Then we have the basic parts that function and fashion that always turns out to be a smaller niche, because that's where we run a greater risk.
Who is the woman Bus?
ER: Is a woman who works and earns relatively well. It is the middle class. Teachers, bank clerks for example. They have purchasing power, because the pieces are not exactly cheap.
The Bus Urban Wear already exports to other countries?
ER: Yes, for the Czech Republic, France, Italy and Spain. The sales to these countries have been growing. The international acceptance of the brand has evolved and sells the same collection here and abroad, we make no distinction, is not justified yet. They are receptive to new things. Due to the crisis, the market has not been helping much.
The betting for this summer, which is in stores?
ER: This year we have two very different themes. We have a more vintage look with washed denims. We are betting on chess patterns and other looser clothes. The meshes are dyed with many colors and washes were targeted to give a more worn look. The other theme is pretty clean so to speak, are natural fiber with sparkles, Lycra shirts, embroidered with sequins, the jeans do not have so many washes, has a cleaner look. There is a big bet in strong colors. The dresses are looser, with floral patterns. The skirts are above the knee, with ruffles and frills. There are clothes with color blocks in the top and the other with a pitch at the bottom.
Are any colors that sell more in your collections?
ER: Most of them are basic. The black and white of course, then we have neutral tones, the color beige and earthy tones.
For the winter 2012/13 which are the proposals it has to offer?
ER: Basically keep the two distinct themes to provide a broader market and we bet on the highlights. The lycras, sequins and gloss laminated. We distribute this theme throughout the collection of Bus. The pants are fairer, more rights. Another theme we addresses are very wide jeans, as is the fashion trend. We have many coats and wool with blouquet; they seem like bobbles in various colors.
