Statistics show that physical attractiveness has a significant weight in our society.
Being ugly is an unforgivable mortal sin for any woman. In fashion, film, television and advertising account physical appearance whether we admit it or not. We all know that. We all feel it in a discreet manner, or more shameless one. The discrimination against those who are not "graced" with the ideal face and body is evident. More for women. There is always someone ready to criticize our image, our bodies, our clothing and our posture. The magazines increasingly exploit these "defects" relentlessly, like the cellulite in the legs, some deep dark circles, but worst of all is the obsession of modern society by the excess of weight.
According to a study by Joana Vilhena Morais, PhD in clinical psychology under the title, being female, being ugly and being excluded, "ugliness is currently one of the more prevalent forms of social exclusion of women, and as such, a important form of agency subjectivity. Taking the fat as one of the most representative functions in the current culture of ugliness, we point to the processes of exclusion experienced by those under it. To demonstrate how the image of women and the construction of female identity are strongly associated with beauty, we highlight some of the qualitative moral and derogatory stereotypes most commonly observed. In parallel, we emphasize the new paradigm of contemporary culture - a moral duty to be beautiful as an addition to the aesthetic standards of beauty that has always existed throughout history. "But what are the insignias attributed ugliness? Three basically, not been thin, not looking young and not looking healthy. These are the new paradigms of today's society. "If, historically, women worried about their beauty, they are now responsible for it. Of social duty, beauty has become a moral duty. The failure is not due more to a wider failure, but an inability individual "as stated by the author. To fill these "gaps" currently on the market are numerous beauty treatments that convey the physical perfection, which translates in terms of professional and personal success.
For Catherine Hikam, a professor at the London School of Economics and Political Science, there is an erotic capital in the world of work, that is, a person is more successful, beyond the physical aspect, if disposing of such qualities as resourcefulness, charm, elegance and sensuality in detriment of their intellectual abilities and even appropriate training to the exercise of a function determined by the company. To strengthen this argument, she states that "research in the United States and Canada ¬ clearly demonstrate that attractive men (i.e., more erotic capital) earn between 14% and 27% more than unattractive men. Considering that everything else is equal between them. For women, the difference is between 12% and 20%.
Basically, what all these experts say ultimately strengthen the argument that the degree of ugliness is an index with enormous weight in the hiring of an individual, but no one does not admit it because it is politically incorrect and the same applies to the personal life. So for Joanna Moraes, "the ugly, often associated with fat, has some of the greatest forms of discrimination in societies that cultivate the body. To eliminate it, mitigate it, or disguise it, all the efforts and sacrifices will be spent. Overt discrimination, overt and without guilt, unlike black, poor, gay or any other minority - discriminate against ugly is without any shame or embarrassment. "However, there are winds of change in this context; we can already see signs of a trendy new paradigm of beauty, the appearances of the XL models and even the fuller figured music singers that fill the pages of magazines. The power of hope and change is always the last to die.
