The public channel finally invests in new audiences. It is the Internet generation arriving to the television programming.
Over the years, RTP-Madeira produced many programs that had only one public, the emigrants. The theme was the same, with the same traditions, the same recipes, the same folk dancing and the same faces. Don't get me wrong, I'm in favor of the preservation of regional traditions, but how many times we have to see the same recipe of the traditional honey cake over , and over for several years?
The public channel almost always ignored the younger audience, with few exceptions, but nothing very good. Until Irreverence. This program in particular caught my attention, not because I'm your target audience, but because it is very good show.
The themes are hip, the blog that was created for this purpose serves as support for the debates. A very wise choice, since we reached an era in which new generations communicate solely through new technologies.
The presenters are both young, finally an image of freshness, to enliven the evenings of RTP Madeira, and I want to highlight the work of Marta Machado. I believe that this young hostess might have a future in television, not only because it demonstratesa very loose attitude in front of the cameras, but also because she raises questions to trhe guest in sympathetic and appropriate way.
The appointment of humor is always an asset to the program, and I am suspicious, because I love the work of 4Litro. And the items that are being presented throughout the program are interesting. If I may be so bold, they should choose the most controversial topics of debate and those on the agenda of news from Portugal and the world. Finally, I think the public should participate in a more pro-active way. When there are big plans, the guys seem sometimes seems bore to death and this is affecting the dynamics of the program. But in general, and against all expectations, taste. The production of RTP Madeira is to be congratulated!
