It is one of the most watched television contest at the national level.
It is a phenomenon of audiences who remains at the top for decades. It's true. It was even the subject of study and is used as a model for its other European counterparts. A success that is much due to its host, Fernando Mendes and the actual content of the program, a contest where people just have to guess the approximate price of appliances. The accessibility plus the friendly personality of the presenter make this contest one of the most watched television shows. People mostly go to meet Fernando Mendes, feel that he is one of them, who cares, who knows how to laugh at himself and speaks openly of his gastronomic weakness and only those aspects make this program very appealing. The funniest thing is that competitors submit themselves to authentic pilgrimages just to enter in this competition, hence the phenomenon of audiences. The audience is mostly of old age, because they understand the dynamics of this simplistic contest and that itself is also is a very appealing factor, then the games are great fun, is a very dynamic show, not to forget that the host does everything so that people go home with a prize, one more point in favor of Fernando Mendes. For all these reasons there this TV show is a success and that is why I highlight it.